Velvet Mum, founded by our creative director Adrianna Adams in Lake Tahoe. Our brand draws inspiration from Adrianna's beloved grandmother Jean, affectionately known as 'Mum.' She adored pearls, classic gold jewelry and anything velvet. Jean's timeless elegance serves as the heartbeat of Velvet Mum. Our vintage-inspired pieces are meticulously crafted to elevate every ensemble, embodying confidence and charm wherever you go.