Velvet Mum was founded in Lake Tahoe by mother-daughter duo Andrea and Adrianna Adams.

Our brand draws inspiration from Adrianna’s beloved grandmother, Jean, affectionately known as “Mum.” She adored pearls, classic gold jewelry, and anything velvet. Her timeless elegance, along with the traditions and sense of style passed down through generations of women in our family, serves as the heartbeat of Velvet Mum.

Together, Andrea and Adrianna created Velvet Mum to blend vintage inspiration with a modern, effortless feel. Our pieces are thoughtfully designed to elevate the everyday, bringing confidence, femininity, and charm to wherever life takes you.